Life insurance premiums of Term Plans (Pure Life Insurance) have progressively come down in the past two years with the launch of online term plans.
The latest offering, the i-Life plan from Aviva Life Insurance, is priced 16-20% lower than the cheapest online term plan in the market. For instance, a 25-year-old male needs to pay Rs 4,051 a year for a cover of Rs 50 lakh for 35 years (see table). This is almost 20% cheaper than the iProtect Plan from ICICI Prudential Life Insurance.
Online term plans have become quite popular with buyers, ever since Aegon Religare Life Insurance launched its iTerm plan in November 2009. In the first year itself, the company sold close to 11,000 policies online with an average cover of Rs 65 lakh.
Its runaway success prompted other insurance companies to join the bandwagon. Kotak Life Insurance, which launched its eTerm plan in November 2010, has already sold 1,800 policies online with a combined cover of more than Rs 1,000 crore. Aviva’s i-Life is the sixth online term plan in the market.
With each new launch, the deal has become more tempting for the consumer. Whether it is in the form of longer terms (policies of up to 35 years term) or as insurance cover extending to beyond retirement (up to 70 years), customers have benefited from the increased competition in the online term insurance segment.
The major difference between the online term plan and conventional term plan is that the latter is sold through intermediaries (agents / brokers / channel partners) whereas the former is purchased directly by the customer through the company’s website, thereby saving substantially on the distribution costs.
Some customers, however, are worried that the terms and conditions of online term plans might have loopholes that will allow companies to reject their claims. They point to the high claim rejection ratio of some private insurers, who have started to offer the online term plans in the last couple of years.
However, Gaurav Rajput, Associate Director, Marketing, Aviva Life Insurance, in an interview to Economic Times said that there is no difference in the terms and conditions of the company’s online and regular term plans (Aviva Life Shield Plus). “As far as products and terms are concerned, they are similar except that one is sold online and the other through regular channels,” he said.
If you are planning to buy an online term plan, keep in mind that the risk cover offered by the company and claim settlement primarily depend on the authenticity and accuracy of the information you provide. You therefore need to be more careful in filling the application – more so as there will be no agent to guide you on filling the application form and take utmost care that no vital information is ignored or under stated especially in relation to health, life style and previous cover.
Warm Regards,
Prashant.